Divya Desai
Marketing & Digital Media Professional
Experienced Marketing Specialist with over four years of experience. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Possess sound knowledge backed up with an innovative approach to workplace goals and capable of handling responsibilities independently as well as in a team.
Websites
Communications plan
Refelection paper
My reflection paper that I did for my assignment as part of the PR program
A communications plan that I did for the Children's Aid Society as part of the PR program. Please also view the above animation video that I did for the project.
MY WORK
Animated video and graphic designs
Design
EDUCATION
January 2017 -August 2017
Post Graduate Certificate
Fanshawe College, London ON
Post Graduate Certificate In Public Relations & Corporate Communications
2014-2016
Master's Degree
Maharaja Sayajirao University of Baroda
Master's degree in Mass Communication and Journalism
2010-2013
Bachelor's Degree
Mumbai University
Bachelor's degree in Mass Media with Distinction
Specilaisation- Advertising
SKILLS
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Facebook Business Manager
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Shopify Stores
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Email Marketing
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Photoshop
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Customer Service
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MS Office
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Communication
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Attention To Detail
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Critical Thinker
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Problem Solver
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Time Management
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Positive Learning Process
WORK EXPERIENCE
AtoZ Sunrise Stores
Senior Marketing Specialist | September 2019 - Present
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Develop a department-wide online marketing strategy using the 4P's
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Create Social Media Ads - Facebook, Instagram
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Allocating the budget for social media ads
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Evaluating and analyzing profit summary on a weekly basis to ensure 75% margin is met
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Analyze the campaigns and make recommendations for improvement
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Maintain working knowledge of best practices in marketing
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Analyze data to create strategic planning and also to enhance customer experience
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Lead development of tailored marketing campaigns
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Managing email campaigns and communicating company brands through email marketing
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Manage trigger email campaigns - Welcome email series, Abandoned cart and Browse abandoned cart
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A/B Testing on various email campaigns
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Ensuring all email campaigns comply with current trends
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Ensuring more than 14% of total revenue generated is from Email
AN & Associates
Marketing Lead | October 2017 - August 2019
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Comprehensively managed E-Commerce stores (B2C)
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Create Social Media Ads - Facebook, InstagramA/B testing the ads
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Research the potential target audience
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Part of retail event for e-commerce brands for 4000-5000 customers
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Provide customer service through Zendesk Email Support
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Coordinate with internal team and provide support to all online marketing strategies & prioritize projects
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Coordinate events and promotions for an internal and external audience
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Manage company's social events
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Managing the email campaigns
Photography
I am Passionate about Photograhy and here are some of my best clicks.
#photography
